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Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
boomers and marketing communication. From News Direct, May 2006, Number 53. Marketing and distribution; ... -- InstanceBeginEditable name="Header" --> News Direct – Number 53 | May 2006 <!-- InstanceEndEditable ...- Authors: Carrie Hollenberg
- Date: May 2006
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance
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Risk Perception and Life Insurance Sales: Lessons From COVID-19
increase in life policy sales, driven by strong direct-to-consumer growth of whole life and term products[3] ... smaller than those at older ages. If risk were the primary driver of insurance demand, it would be logical ...
- Authors: Matt Battersby
- Date: May 2021
- Competency: Communication; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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The New Product Notebook
show the needed break-even response rate for a direct mail campaign where the average annual premium ... author's September, 2006 presentation at The Insurance Direct Marketing Forum 2006: Database Delivers! <!-- InstanceEndEditable ...
- Authors: Society of Actuaries
- Date: Jan 2007
- Competency: Communication; Relationship Management
- Publication Name: News Direct
- Topics: Actuarial Profession; Annuities; Life Insurance
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Human-centered Design and the Sales Pitch
Illness, Hospital Indemnity, Accident, Long-term Care, Disability, My Real-life Connection to (Almost) ... straight or figure out how to navigate the health care system as a young woman with zero hospital experience ...
- Authors: Christin Kuretich
- Date: Oct 2021
- Competency: Communication; Professional Values; Relationship Management; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Health & Disability; Health & Disability>Critical illness insurance
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A modern fable: The Actuary and the Marketers
A modern fable: ... Article from: News Direct Newsletter January 2004 – Issue No. 46 NEWSDIRECT ... Christopher H. Hause 4 A recap of the Insurance Direct Marketing Forum 2003 by Jay M. Jaffe 6 Managerially ...- Authors: Don Jackson
- Date: Jan 2004
- Competency: Communication; External Forces & Industry Knowledge; Relationship Management
- Publication Name: News Direct
- Topics: Actuarial Profession; Life Insurance>Pricing - Life Insurance
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MaD’s 2020 Vision and Beyond: Content and Distribution
CROSS-PROMOTING In addition to focusing on the two primary themes noted above, a third emphasis for 2020 ... Chairperson’s Corner, as a sec-tion we are pursuing two primary themes: “understanding distribution” and “marketing ...- Authors: Nickolas Ortner, Michael Prendes
- Date: May 2020
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession; Predictive Analytics
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Marketing and Distribution: Who Sells and Distributes
channels (e.g., brokers, captive/career agents, and direct to consumer). Each channel may seek more favorable ... other investments that may support distribution. Direct-to-Consumer (also referred to as DTC or D2C) Distribution ...- Authors: Nickolas Ortner
- Date: Jul 2020
- Competency: Communication
- Publication Name: News Direct
- Topics: Life Insurance